Interpreting Zohran Mamdani's Sartorial Choice: The Garment He Wears Tells Us Regarding Contemporary Masculinity and a Changing Society.
Coming of age in London during the noughties, I was constantly surrounded by suits. They adorned City financiers hurrying through the Square Mile. You could spot them on fathers in the city's great park, playing with footballs in the golden light. Even school, a inexpensive grey suit was our required uniform. Historically, the suit has functioned as a uniform of gravitas, signaling power and professionalism—traits I was told to aspire to to become a "man". However, until recently, people my age appeared to wear them infrequently, and they had all but disappeared from my consciousness.
Then came the newly elected New York City mayor, Zohran Mamdani. Taking his oath of office at a private ceremony wearing a sober black overcoat, pristine white shirt, and a distinctive silk tie. Riding high by an innovative campaign, he captivated the public's imagination unlike any recent mayoral candidate. But whether he was cheering in a music venue or appearing at a film premiere, one thing remained mostly unchanged: he was frequently in a suit. Loosely tailored, modern with unstructured lines, yet conventional, his is a quintessentially middle-class millennial suit—that is, as common as it can be for a cohort that seldom chooses to wear one.
"The suit is in this strange position," says style commentator Derek Guy. "Its decline has been a gradual fade since the end of the second world war," with the significant drop coming in the 1990s alongside "the advent of business casual."
"Today it is only worn in the most formal settings: marriages, memorials, to some extent, legal proceedings," Guy states. "It is like the traditional Japanese robe in Japan," in that it "essentially represents a custom that has long ceded from everyday use." Numerous politicians "don this attire to say: 'I am a politician, you can have faith in me. You should support me. I have authority.'" Although the suit has traditionally conveyed this, today it performs authority in the attempt of winning public confidence. As Guy elaborates: "Because we are also living in a democratic society, politicians want to seem relatable, because they're trying to get your votes." In many ways, a suit is just a nuanced form of drag, in that it performs manliness, authority and even proximity to power.
Guy's words stayed with me. On the infrequent times I need a suit—for a ceremony or black-tie event—I retrieve the one I bought from a Japanese retailer a few years ago. When I first picked it up, it made me feel sophisticated and high-end, but its slim cut now feels outdated. I imagine this feeling will be all too recognizable for numerous people in the global community whose parents originate in other places, especially developing countries.
Unsurprisingly, the working man's suit has lost fashion. Similar to a pair of jeans, a suit's shape goes through trends; a particular cut can therefore define an era—and feel rapidly outdated. Take now: looser-fitting suits, reminiscent of Richard Gere's Armani in *American Gigolo*, might be trendy, but given the cost, it can feel like a considerable investment for something likely to be out of fashion within five years. But the appeal, at least in some quarters, endures: in the past year, department stores report suit sales rising more than 20% as customers "move away from the suit being everyday wear towards an desire to invest in something exceptional."
The Symbolism of a Mid-Market Suit
Mamdani's preferred suit is from a contemporary brand, a Dutch label that retails in a mid-market price bracket. "He is precisely a product of his background," says Guy. "In his thirties, he's not poor but not extremely wealthy." To that end, his mid-level suit will appeal to the demographic most inclined to support him: people in their 30s and 40s, college graduates earning professional incomes, often frustrated by the cost of housing. It's precisely the kind of suit they might wear themselves. Affordable but not lavish, Mamdani's suits plausibly don't contradict his stated policies—which include a rent freeze, constructing affordable homes, and free public buses.
"You could never imagine a former president wearing this brand; he's a Brioni person," says Guy. "As an immensely wealthy and grew up in that property development world. A power suit fits naturally with that tycoon class, just as attainable brands fit naturally with Mamdani's cohort."
The history of suits in politics is extensive and rich: from a former president's "controversial" beige attire to other world leaders and their suspiciously impeccable, tailored appearance. As one UK leader discovered, the suit doesn't just dress the politician; it has the power to define them.
The Act of Banality and A Shield
Perhaps the point is what one scholar calls the "performance of ordinariness", summoning the suit's long career as a uniform of political power. Mamdani's particular choice taps into a studied modesty, not too casual nor too flashy—"respectability politics" in an inconspicuous suit—to help him appeal to as many voters as possible. But, some think Mamdani would be cognizant of the suit's military and colonial legacy: "This attire isn't neutral; scholars have long noted that its contemporary origins lie in imperial administration." Some also view it as a form of defensive shield: "I think if you're a person of color, you aren't going to get taken as seriously in these traditional institutions." The suit becomes a way of signaling credibility, perhaps especially to those who might doubt it.
This kind of sartorial "code-switching" is not a recent phenomenon. Even historical leaders previously wore formal Western attire during their formative years. These days, certain world leaders have begun exchanging their usual fatigues for a dark formal outfit, albeit one without the tie.
"In every seam and stitch of Mamdani's public persona, the struggle between insider and outsider is visible."
The suit Mamdani selects is deeply significant. "As a Muslim child of immigrants of Indian descent and a progressive politician, he is under pressure to conform to what many American voters expect as a marker of leadership," says one expert, while at the same time needing to walk a tightrope by "avoiding the appearance of an elitist selling out his distinctive roots and values."
But there is an acute awareness of the double standards applied to suit-wearers and what is read into it. "This could stem in part from Mamdani being a millennial, able to adopt different personas to fit the occasion, but it may also be part of his multicultural background, where adapting between cultures, traditions and clothing styles is typical," it is said. "White males can go unremarked," but when women and ethnic minorities "seek to gain the power that suits represent," they must carefully navigate the expectations associated with them.
In every seam of Mamdani's public persona, the tension between somewhere and nowhere, inclusion and exclusion, is visible. I know well the awkwardness of trying to conform to something not built for me, be it an inherited tradition, the culture I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in public life, appearance is not neutral.